We're beyond excited to introduce you to our new and improved website!
This year has been a year of change for our small business, a lot has happened since January: our team has grown (baby Olívia was born!!), and we've been working on so many launches and new projects, it only seemed fitting to also launch a new website to accommodate all these milestones and serve our costumers even better!
So come along as we tell you every new feature and improvement of our website:
1. NEW COLORS AND REFRESHED DESIGN
A new website is a great opportunity for a little rebranding, don't you think?
We now have a new color palette to reflect the fun and artistic aesthetic of our brand. We fell completely in love with the lilac as a primary color for our website, it looks amazing!
Our homepage is completely renovated, including a Shop by Style section, as well as the New to Needlepoint resources to learn everything you need to be a master at this craft!
We also included one of our most proud milestones in the section As Seen In: our feature in Drew Barrymore's show - who remembers? :)
3. IMPROVED NAVIGATION & FILTERS
With this improvement, you can find what you’re looking for so easily!
The navigation experience is smooth and customizable, now you can add new filters (by skill level, by canvas mesh size,...) and explore all the new collections.
4. PRODUCT PAGE
Every product is now categorized according to your skill level to help you choose the needlepoint kit that best fits your experience and knowledge of needlepoint.
3) Our Unique Selling Points
We're very proud of the core values and assets that we built our small business on, so one of our focuses for this new space was to give our USPs the spotlight they deserve with a refreshed design.
Now, when you open a product page, you can scroll down and find the project resources for each of our kits, and learn all the things you need to do it!
5) Illustration of the kit's content
A super cute visual representation of all the items that are included in each needlepoint kit!
You will find this illustration in the photo gallery of each product :)
5. NEW FAQ PAGE
We gathered all the most frequent and important doubts that our customers have when shopping, and included all the answers you’ll need for the perfect experience!
We made these changes keeping in mind all the feedback we've been receiving on customer experience, especially the opinions we asked for in past surveys - so this was all thought out for you, we hope you enjoy it!